- Marketing strategy
- Website design and HubSpot integration
- Search engine optimization
- Content marketing (blogging & advanced content)
- Social media marketing
- Lead conversion & analysis
Inbound marketing is a marketing strategy that seeks to build relationships between your brand and customers by attracting them with valuable content, engaging with them in social media and gently converting them to sales leads over time as they learn about your products and services and get to know you as a trusted source.
Your website is a lead-generation and multi-media content publishing tool. It gives your organization the ability to build a strong brand online that creates powerful connections with audiences, and drives business growth.
Organizations have the ability to reach and influence consumers directly at the exact moment they are searching for products, services and knowledge. In essence, they are granting you permission to market to them, but you have to be there, and provide value.
YouTube, Flickr, Facebook, LinkedIn and Twitter are brands and platforms, not strategies. Social media is a channel for engagement and sharing, not selling.
Content marketing has become the great differentiator — a sustainable competitive advantage that enables you to separate yourself, while driving acquisition (leads) and retention (loyalty).